the game show web brand design

The Game Show

The Game Show is my personal baby. I’ve been running The Game Show for three years or so now. Originally started as a hobby, I’ve grown the web brand from a grass-roots games blog to a serious contender for UK-based games commentary, review and discussion. The website, its design, graphics and the look and feel is my own work. Aside from building the site, writing articles and massaging our SEO I also shoot and edit video, record and master sound;  I even dabble in After Effects for our motion graphics. Our end-user experience and the business relationships we’ve built are integral to the successes we’ve seen. We’re page-one ranked for various keyword strings and our readership is growing by the day, as are our YouTube subscribers.

the game show web brand design

Building the Game Show brand has been a constant  task. From the get-go we’ve used analytics tools and market research to craft our output, rather than dictate our content. Compared to our competition, we treat The Game Show as a business, rather than a hobby. This level of presentation and professionalism has opened doors for us in recent years; we’re allocated press passes to all UK gaming events, we’re now regular faces at the Golden Joystick Awards and due to an amenable and confident business manner we’re in constant touch with PR firms, press outlets and games publishers.

the game show business cards design

During the summer of 2014, we launched an attempted TV project which took off immediately. Our presentation and business manner saw us grow extraordinarily quickly, with publishers, PR and advertising agencies knocking a path to our door to work with us. I’ve spoken to Square Enix, Ubisoft and other AAA partners who were keen to work with us and our route to market was clear. Unfortunately due to no fault of ours, the bottom fell out of the project after funding was halted due to complications at the broadcast end of the chain. Left with little recourse, the TV project has been shelved for the immediate future, but instead we’re looking to develop into emerging IPTV and VOD opportunities. Gaming is something I’m deeply passionate about. The narrative opportunities, the advances in interactive technology and the enormous industry that surrounds them both is a passion of mine. Working in or around the games industry was my dream as a child and it continues to drive my career as an adult.

game-show-advertising

Matt Bateman

I'm a creative, a designer and a gamer. I'm passionate about branding, production design and games content. Being able to blend these disciplines is a career dream. I'm an interpersonal and effective team leader. I love typesets, brand language and all things teal and pink.

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