The Game Show is my personal baby. I’ve been running The Game Show for three years or so now. Originally started as a hobby, I’ve grown the web brand from a grass-roots games blog to a serious contender for UK-based games commentary, review and discussion. The website, its design, graphics and the look and feel is my own work. Aside from building the site, writing articles and massaging our SEO I also shoot and edit video, record and master sound; I even dabble in After Effects for our motion graphics. Our end-user experience and the business relationships we’ve built are integral to the successes we’ve seen. We’re page-one ranked for various keyword strings and our readership is growing by the day, as are our YouTube subscribers.
Building the Game Show brand has been a constant task. From the get-go we’ve used analytics tools and market research to craft our output, rather than dictate our content. Compared to our competition, we treat The Game Show as a business, rather than a hobby. This level of presentation and professionalism has opened doors for us in recent years; we’re allocated press passes to all UK gaming events, we’re now regular faces at the Golden Joystick Awards and due to an amenable and confident business manner we’re in constant touch with PR firms, press outlets and games publishers.